Why CRM?
Today more and more companies have become aware
of the need to invest in Customer Relationship Management (CRM) software. CRM programs typically consist of
different software modules for each department. If the marketing department
uses a marketing module to track marketing campaigns, sales staff uses a sales module
to track opportunities and leads, and the service department would use a service module to track
customer support issues, the result is that each department uses its own
software and information does not always flow through the
organization. Other critical sources of
customer information – like collections, shipping, and inventory and sales order processing
– are typically performed by “back office” accounting/ERP programs . So-called
point solutions contribute to problems with the way companies gather and analyze
customer data from department to department. Customer data is central to customer relationship
management, but many large enterprises interact with customers
through multiple touch points run by separate
departments: Web sites, e-mail, personal contacts and telephone call centers
are a few examples.
CRM extends the concept of selling from a discrete act performed by a
salesperson to a continual process involving every person in the company. It is the
art/science of gathering and using information about your customers to build
customer loyalty and increase customer value. With the current state of information
technology, and high customer service expectations, it's practically impossible to consider these process
issues without addressing technology, but it's important to remember that
customer relationships—human relationships—are
the ultimate driving force. The result is that most CRM solutions (once pieced
together)
are very expensive, demand a great deal of time
and effort to complete implementation and often do not deliver the promised
return on investment.
Why Reach-Out ?
If you are looking for Enterprise-Class CRM
Functionality that is Easy-to-Use and Affordable, Reach-Out is your answer... Reach-Out features Data Integration Dynamics
(DID) – technology that puts decision making at your fingertips. DID allows customers to create their own solutions. In a
Single Application you can create solutions for Support, Marketing, Sales,
Service, Help Desk,
Telemarketing, Call Center, Project Management,
Risk Management, Legal Departments….
Reach-Out offers Infinite Customization Capabilities
Without Programming,
Rapid Network Implementation, System Configuration, User
and Administrator Training.
From single user workstations to corporate
solutions,
Reach-Out is designed to allow companies to reinvent the
customer as the core of their business.
Reach-Out assumes you know your customer, provides you
with tools to understand their needs and choose
the way to fulfill those needs.