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The central difference between Reach-Out and
other CRM solutions is that while other products are pre-defined solutions, Reach-Out allows the
customer to tailor-make the software to fit the needs of any organization. This is accomplished on the user-level in a matter of seconds.
At Marketing Resources, we believe that the
needs of businesses can be divided in two parts: "office tools" and
"information”
Office Tools -- Office Tools include all the everyday workflow needs
of an office organization
such as: meeting diary, telephone schedule, contacts, e-mail management, document management, archives, labels,
templates and customized letters, communication records, reminders, fax transmission, FAQ
center, pricing and price lists.
Most of these tools, if not all, can be found
as individual isolated office tools in popular software such as Outlook or Lotus Notes, and
are widely accepted as standards in the business community, they are not integrated into a
centralized information unit that is essential for an organization's needs and CRM.
Reach-Out supplies all of these Office Tools;
these tools are integrated into the organizational information structure and CRM
solution. In other words, the tools
become part of the
"information" structure or database and are gathered and centralized
into the customer
information folder.
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