DID Technology

Data Integration Dynamics

The central difference between Reach-Out and other CRM solutions is that while other products are pre-defined solutions, Reach-Out allows the customer to tailor-make the software to fit the needs of any organization.  This is accomplished on the user-level in a matter of seconds.

At Marketing Resources, we believe that the needs of businesses can be divided in two parts: "office tools" and "information”

Office Tools -- Office Tools include all the everyday workflow needs of an office organization such as: meeting diary, telephone schedule, contacts, e-mail management, document management, archives, labels, templates and customized letters, communication records, reminders, fax transmission, FAQ center, pricing and price lists.

Most of these tools, if not all, can be found as individual isolated office tools in popular software such as Outlook or Lotus Notes, and are widely accepted as standards in the business community, they are not integrated into a centralized information unit that is essential for an organization's needs and CRM.

Reach-Out supplies all of these Office Tools; these tools are integrated into the organizational information structure and CRM solution.  In other words, the tools become part of the "information" structure or database and are gathered and centralized into the customer information folder.

Office Tools

Meeting Diary             E-mail Management    Tasks      Call Waiting List

Contact Management      Archives

"Information" -- businesses can be differentiated by their information requirements in three ways:

            1. Data

            2. Structure

            3. Analysis / Queries

Data Integration Dynamics (DID) technology, developed by Marketing Resources was designed to provide simple solutions for these three types on the user level.

1. Data -- different organizations require different types of information.

DID technology allows users to determine the type of information he or she needs in a database. The user determines both field name and field type and can create as many fields as he or she needs.

2. Structure -- The quantity of fields in pre-structured applications is not always sufficient. In contrast, Reach-Out allows users to tailorize the structure of the data.  Reach-Out enables users, to organize information in different folders, each folder determining the structure: first level, second level and third level.

For example: if we have a card on a customer with general information, we can create an additional folder for complaints, determining field names and field types in this folder as well. These are suitable for a single   complaint for this customer; by changing the folder to second level we can accept multiple complaints for this card and can easily view the history of complaints for this card.

 3. Analysis / Queries -- Reach-Out allows, on the user level, the creation of any existing possible form of query.  Query reports are also utilized in a sophisticated analytic, statistics, report and graphic module.

All functions in Reach-Out are user-level -- eliminating the need for programmers including the Web Frontier – a user-level ASP Generator.

This simplicity in tailoring the application to the customer's needs, dramatically lowers the cost of the application and increases the facility of use.  As a result, the deployment time is also considerably shortened.  Reach-Out, allows users to customize the program to match the organization's information requirements.

Because of the facility of changes in the database, the organization can constantly fit the software to meet the changes taking place in the organization.

Using DID technology, Reach-Out provides a solution for an infinite range of business types and fields. In addition, Reach-Out provides a much wider solution than traditional CRM solutions.

Reach-Out can be used, for example, in risk management, legal departments, human resources, library data management, car pool management, research, surveys, QA management, laboratories, complaints, service departments, customer club, Help Desk, Call Center and much more.

Reach-Out provides a comprehensive solution for organizational requirements such as security, user level, user type, hidden fields and hidden cards, compulsory fields, read-only fields etc. Reach-Out allows calculations, and conditional phrases, links and automated processes in order to organize information and workflow. 

Reach-Out's Web Frontier was designed to create ASP forms and queries allowing direct linkage from the company website to the customer database in Reach-Out

Reach-Out CRM

CRM    Help Desk    Call Center      Service & Support Solutions   Risk Management

Customer Club   Marketing  Telemarketing    Database Management     Data Warehouse

Human Resources     Legal Department    Archive    File Management